Our story
Vivid Saffron is a small, UK family business, with part of our family in Iran, where our saffron is grown. For us, quality is personal. We sell one thing, and we want it to be the best of its kind.
One saffron, chosen carefully
We sell Grade A Persian Super Negin saffron: the highest grade, made only from the long, deep red tips of each thread, handpicked in Iran. No yellow style, no broken pieces and nothing added. A few threads are enough to colour and scent a whole dish.
From Iran to your kitchen
Our saffron comes to us direct, and we pack and post every order ourselves from the UK, sealed and ready to give. If you are buying it as a present, you can add a free personalised gift card when you choose your saffron.
Talk to us
We read every message. If you have a question about our saffron, an order or a gift, get in touch.